Over this year there has been a clear sign that I need to make adjustments to my topic selection. After 12 years, I can't be surprised.
Everything has a certain life span, whether it is a dishwasher, a fashion trend, the dominance of a sports team, a bull market, or the focus of a blog.
When I write something that has to do with the nuts and bolts of building a satisfying retirement, the number of comments tends to drop. If the subject is narrowly focused on retirement relationships, housing choices, dealing with aging parents, or the hows and whys of Medicare, the number of views is often below average. A "How To" post isn't connecting as often with readers as it once did.
On the other hand, if the subject is about how to have fun, what streaming services are worth the money, good books you have read, vacation ideas, friendship, or any subject that is more about living a full life that just happens to be after retirement, the views and comments are usually higher.
Since I continue to write because I still enjoy the process, should I really care if certain subjects don't have the appeal they once did? Well, the answer is, Yes. If I am going to spend the time and energy, I would rather it be on a subject that connects and engages others.
So, while the blog name will remain the same, you should begin to notice a wider selection of topics. Hopefully, there will be more about subjects that stimulate you to leave a comment or suggest a friend of yours would enjoy the article.
I won't turn my back on retirement; I have spent twelve years building a reputation for solid advice based on experience. There will continue to be days where the focus is on "need to know" information. Trust me, after all these years I continue to learn more about this journey, often from comments. Retirement discussions are important.
Just look for a bit more personal, wider-ranging take on our life and times, the challenges we face, and ways to bring more joy into our lives. Together we will see how it works.