Various sources have provided me with a profile of a "typical reader" of Satisfying Retirement. My question is how this profile fits you. What topics I write about and how I promote this blog are, in part, based on this information. Is it accurate and on-target, or is this profile too narrow? Does this look anything like you, or is the audience for a blog about building a happy retirement lifestyle broader than this?
Let's take a look:
- The typical reader is over the age of 50. Based on the subject matter, this makes sense. But, I have received enough comments from those in their 40's to make me question whether I should think of topics that might appeal to a somewhat younger person, too. Most psychological studies say that all of us tend to think of ourselves as being about 9 years younger than our chronological age. Should my mental picture of a reader shift to include those who are a bit younger?
- There are no children at home. This is an interesting finding. Excluding the situation where an adult child moves back home temporarily due to a job loss, illness or divorce, someone at age 50 could easily still have children at home. Am I missing topics that would serve a need by assuming my readers are in an empty nest, or never had kids?
- The reader is a college graduate or has been to graduate school. Again, that part of the profile may be limiting me. If I assume this to be true, I am much more likely to write in a certain way, and deal with subjects that are potentially more of interest to a college grad. But, in doing so, I very well might be overlooking the needs of a whole segment of the retirement market that I could serve more completely.
- Most read this blog at home. This seems to fit since this is a blog focused on having a satisfying retirement. It implies the reader has a bit more time to spend reading a post that interests him or her. If my target was more likely to be reading while on the job, for example, my posts would probably be shorter since less time is available to spend reading what I write. But, with the average person being at home, a post that takes 4-5 minutes to read seems acceptable.
So, there we have it. Now, I really would appreciate your feedback. How close are you to the typical reader the research describes? Am I limiting myself more than I should, or is the path I am on the correct one?
Rest assured, any adjustment I make based on your feedback and comments will be slight. My only question is if I have a bit more wiggle room in terms of topics and focus. If not, then I am very happy doing what I doing and how I do it.