NextAvenue.org was launched last week to very positive press and with serious financial backing. It is striving to become much more than just a web site with useful information. Here is a portion of the press release that describes what we have to look forward to:
We are designing Next Avenue to be a virtual ‘life coach' for Baby Boomers, informing, inspiring, engaging and connecting the nation's largest segment of the adult population. It will also challenge them to see the opportunities life holds after 45,” said Next Avenue CEO Jim Pagliarini. “We intend for Next Avenue to be a truly interactive venture, designed not merely to entertain and inform but to provoke thought and action. And we plan to provide a rich arena for user-generated content, feedback and interaction.” Pagliarini is also president and CEO of Twin Cities Public Television, which is leading the initiative in collaboration with American Public Television (APT) and PBS (Public Broadcasting Service), among others.
“Next Avenue is designed to be the most comprehensive content initiative ever to target this audience:
- Online through an enormous web content hub of video, information, targeted e-newsletters, customized tools for better living, original content, user-generated content and a huge, aggregated and vetted database of content contributed by public media and such organizations as the Federal Deposit Insurance Corporation, the National Institutes of Health, the Office of Public Health and Science, and Civic Ventures, a think tank on Boomers, work and social purpose; mobile device apps will also be developed for Next Avenue's content.
- On air through multiple public television series, specials and interstitials, many of which will capitalize on well-known and well-regarded public television personalities and brands; and
- On the ground with relevant, regularly scheduled events coordinated through local stations across the country.
Now the exciting disclaimer: PBS has hired me to be a contributor to this project. I am under contract to write original content for the site on a regular basis. The first article deals with my experiences in prison ministry and can be found here: Finding My Retirement Passion Landed Me In Prison.
Yes, I am being paid by PBS to be part of this project. But, that is secondary to my excitement and pride at being associated with something of this magnitude and professionalism. I hope you will take the time to visit Next Avenue and look around.
I'd also deeply appreciate your taking a look at my first contribution and, if you like it, clicking the various sharing and tweeting buttons at the top of the article.
The resources of Public Broadcasting and all of the top flight experts that are part of this effort should guarantee us an unlimited stream of valuable information and insight as we journey together on our satisfying retirement.