At the same time, over 60,000 new blogs are created every single day. Of course, not all of them contain content immediately. Most that start with high hopes don't last 30 days. Still more are maintained for a time and then stop adding fresh content. But, at least 145 million blogs are out there covering every interest and niche.
There are some areas that have more bloggers than can ever be supported or read. Starting a new blog about blogging, or SEO optimization, financial planning and investments, or being a mommy is probably a waste of time. These niches are covered a mile wide and a mile deep. Sure, you may attract some readers, maybe even thousands, but breaking into the top ranks of Google or making any real money are fantasies.
How about retirement? According to several sources the top 10 most influential blogs about retirement are financially oriented. If you type in Satisfying Retirement I am happy that this blog has 8 of the top 10 listings. It is also on the first page for the search team, Retirement Lifestyle. All that is good, but hasn't translated to much in the way of advertising support because without a financial focus this blog is on a side channel of the retirement river.
As other bloggers have noted, keeping a blog up-to-date with fresh content, responding to comments, and using social media to keep the "brand" in front of people takes a chunk out of each day. When a fresh post has to be researched, written, re-written, and proofed 3 or 4 hours can easily vanish.
One of the retirement bloggers I mentioned stopped writing because she and her husband had decided they wanted to do more together, instead of spending hours apart, each in front of his and her computer. The blog had become something that was keeping the two of them apart, so it had to stop.
Coming up with fresh ideas is a constant chore. After all, there is only so much anyone can write about any one topic. Even the biggies repeat content on a regular basis, albeit with a different title. But, the 10 ways to optimize a blog can only be written about so many times before there is nothing new left to say.
What about this blog?
So, with all that said, what about this blog? I will have been at it for two years in June. I have written well over a quarter of a million words. The number of visitors has just passed 200,000. That sounds like a lot until one realizes some of the biggest blogs achieve more than that in a month.
Advertising support has been very slow to develop. At the moment it is enough to pay for the photos I download, the yearly cost of the domain name, and an occasional treat like the Kindle Fire. But, with a narrow niche like non-financial retirement, I am fighting for a small part of the advertising pie.
So, What Will I Do?
There are days I want to stop writing so much and only post something fresh every week or so. There are times when I am stumped about what to write. There are periods when I am frustrated there isn't a bit more advertising support.
Then there are days when the e-mail in-box is full of new comments to something posted a day earlier. There are e-mails that thank me for discussing a subject important to the e-mail writer. There are those times when someone thanks me for having a positive attitude in a world that seems to thrive on negativity.
So, I am not ready to close my door and say, enough is enough. I am not ready to quit what I have come to find is an important part of my day and my routine. Sure, at times this is a chore and not much fun. But, until that becomes the dominant feeling I'm going to keep writing. I don't know when I will say to myself that I have accomplished what I set out to do in June, 2010. But, I'm pretty sure I will know when that happens. And, when it does you will be one of the first to know.
So, assuming you'd like to help me keep plugging away, here is how you can help me:
- tell me what you want to read about the most.
- What post subjects do you enjoy the most?
- What would you like me to stop writing so much about?
- What do you keep waiting for me to address but I haven't yet, and you are getting tired of waiting?
Oh, and if you own a business or service that would benefit from helping to sponsor the leading non-financial retirement blog, I'd love to hear from you.
Is that too direct?