The results of a major study were released to Satisfying Retirement yesterday and make for fascinating reading. Home builder, Trilogy by Shea Homes, has just completed a rather impressive survey with over 2,000 seniors. The study was conducted through an on-line questionnaire with those 55+ to help determine how personality traits affect someone's housing needs. The homebuilder will use the data to help them sell housing in their high-end resort communities, but that doesn't make the findings any less interesting. Here are some of the highlights of this national survey:
Boomers are focused on connecting with others and staying near loved ones. For instance, social media is not just solely a phenomenon for younger people. Those taking the survey say they prefer collecting friends on social networks just as much as they do recipes – and even rank it slightly higher (37%) than collecting pictures of the grandkids (34%). In fact, over 85% of 55+ adults came to the survey from Trilogy’s Facebook pages and Twitter feeds. And boomers are especially committed to their loved ones. When deciding where to live next, they ranked being within driving distance of family and friends as the most important factor, followed closely by desires to create a balanced lifestyle and being more active.
The majority of boomers say retirement is not an end phase, but rather, a new and exciting chapter of life. 51% say it’s a time for re-invention and self-discovery, followed by different than it used to be (15%)), playtime (8%), over-rated (5%), an opportunity to give-back (5%), over-due (5%), obsolete (4%), and a chance to work from home (3%).
Boomers are out to make a difference. 24% say their church, synagogue or place of worship is their favorite cause, followed closely by environmental and animal causes with almost 24%.
When asked what they collect, they weren’t thinking of trinkets. 54% say it’s family memories, followed by recipes (39%), Facebook friends (37%) and pictures of their grandkids (34%).
Boomers look forward to a myriad of things: traveling (59%), having a balanced lifestyle (51%), being more active (46%), and having more “me” time (46%) in retirement - in that order. Pursuing new interests and hobbies (43%), living near people with similar interests (34%), having lots of activities to choose from (35%), and spending less time spent in rush hour (27%) ranked next.
Boomer know how to live a healthy lifestyle: maintain a mind-body balance, engage in healthy relationships and continually learn were ranked most important.
This study is remarkably consistent with everything I have written and you have shared in this blog for the past six months. The results point to an active, involved, socially aware, and happy group of retirees. It tells me you would probably be interested in more articles about social media, like Twitter and Facebook, and more info on great travel experiences.
I am amazed at the importance of Facebook and Twitter - even more important than collecting pictures of grandkids. That will not sit well with my wife! Because those who participated mainly came from the Internet there is some research bias in both the findings and the type of people surveyed. But, they do represent a major faction and I am thrilled to receive this study.
I want to thank Trilogy by Shea Homes for the opportunity to get first crack at this data. If you'd like to see the actual survey it is available here. The homebuilder's site is available by clicking here.